With the dust finally settling after Edinburgh Fringe 2024 and the core Gag team getting a much-needed rest, we’ve had time to reflect on what an extraordinary season it’s been.

From a practical standpoint, it was another record-breaking year for us:

• 55,040 tickets SOLD
• Two of the best-reviewed comedy shows across the entire festival
• 7,870 people attended a Gag show on our busiest day
• 11 extra shows added
• 67 four and five-star reviews across the board

But beyond the facts and figures, the true highlight was the incredible conversations we had with artists, agencies, venues, and collaborators about future projects. These discussions have left us absolutely buzzing with excitement for the year ahead.

We couldn’t be prouder of the talented artists we partnered with this year and the brilliant work they produced. Gag Reflex may have started out representing stand-up comedy exclusively, but today we’re thrilled to not only continue working with the best stand-up comedians in the business, but also to have expanded into a diverse range of variety acts. This evolution fills us with immense pride.

With an expression of interest growing longer every day, we have already started tentative plans for our 2025 season. Do get in touch with Beth if you would like to chat to us about producing your Edinburgh show.